Our Services

Hi there welcome to Essence Social Marketing! I’m Avery, owner of Essence Social. I’m a Texas girl at heart, and moved to the beautiful state of Colorado in 2021. I have a passion for health, coffee, and helping businesses share their stories through marketing! I’m so excited to be here & work with your amazing brands!

How we plan content for the month⤵️ 1. Brainstorm what to highlight- what specials are running, parts of the business to showcase. 2. Look for inspiration- what is trending? What sounds are popular? 3. Check what performed the best the previous month- use reporting from the previous months to decide what ideas to keep, when to post and what to try! 4. Outline! Now you have a full month of content ready to go✅ #instagramstratgey #denvermarketingagency #instagramforbusinesses #socialstrategy #smbmarketing #planningcontentmarketing #castlerockcolorado

Why have a content calendar? 1️⃣Consistency: Regular posting keeps your audience engaged and your brand top-of-mind. 2️⃣Brand Alignment: It ensures that your posts align with your overall goals and highlighting the key aspects of your business. 3️⃣Variety: A calendar allows you to mix up your content types and maintain a balanced approach that keeps your audience interested. 4️⃣Measurement: You can track what works and what doesn’t! 5️⃣Efficiency: You save time, reduce stress, and ensure that all your posts are well thought out. Don’t we all wish we could blink and our content would be magically planned? When you work with us, you don’t have to worry about what to post and when! We’re experts in planning and creating custom strategies for your business. DM us if you’re interested in learning more! #SocialMediaTips #planningcontent #contentcalendar #SocialStrategy #SMBmarketing #instagramforbusinesses #instagramstratgey #SocialMediaStratgey #denvermarketingagency

We won't say you hired us, but there will be signs Here at Essence Social we grow your brand and community with a large focus on organic growth!📈 Interested in how we can help build your brands presence? #essencemarketing #smallbusinessowner #smallbusiness #organicgrowth #coloradomarketingagency #denvercoloradosmallbusiness

When it comes to posting, make sure you’re posting the right way! 🎥 Length & Style: Instagram focuses on a variety of content lengths, and focuses on polished, visually appealing posts. TikTok is all about those short, snappy, and trend-driven videos that grab attention in seconds. 💬 Audience Interaction: Instagram fosters more in-depth engagement. Think longer captions (like this one), and building a community. TikTok emphasizes fast-paced, viral interactions. It’s about engaging with a global audience. 🎨 Content Creation: Instagram values a cohesive and aesthetically pleasing content strategy. From a feed of high-quality photos and videos, it’s all about maintaining that visual appeal. In contrast, TikTok is for real-time creativity. It’s the platform for uncut videos and showing off your personality. 🔍 Discovery: Instagram’s algorithm relies more on hashtags, explore pages, and user engagement to help new content surface. TikTok’s algorithm is constantly serving up new content tailored to your interests. #SocialMediaTips #TikTokVsInstagram #SocialStrategy #SMBmarketing #instagramforbusinesses #instagramstratgey #SocialMediaStratgey #denvermarketingagency

We’re passionate about helping businesses share their story online. Whether you’re looking to boost your social media presence, launch a marketing campaign, or craft compelling content, we’ve got the expertise to make it happen. Here’s what sets us apart: ✅ Personalized Strategies: We take the time to understand your unique needs and create custom plans that work for you. ✅ Data-Driven Results: By analyzing data, we fine-tune your campaigns to ensure you’re getting the best ROI. ✅ Collaborative Approach: We’re here to support you every step of the way with open communication and transparent processes. Interested in working together? DM us or comment below to learn more! . #marketingtips #marketingdigital #digitalmarketing #marketingstrategy #marketingagencylife

This year, it’s all about the strategic shift! With algorithm and user preferences changing, we’re prioritizing authentic content that builds a community and not just followers. What strategies are you implementing this year? #marketingdigital #marketingtips #smbmarketingstrategies #marketingagency

Use these please! Our favorite font pairings for every branding needs. All fonts are on @canva!

Designing for Print? Here's our top tips to nail your next design! 1️⃣ High-Res Images: Ensure your graphics are high-res for a sharp & professional look. Low-res = blurry prints. 2️⃣ CMYK Color Mode: Switch from RGB to CMYK for accurate color representation on print and avoid any color surprises! 3️⃣ Margins & Bleed: Extend your design slightly beyond the trim area for a clean finish! Print like a pro with these essentials! #GraphicDesignTips #PrintDesign #DesignHacks #marketingtips #smbmarketing #graphicdesign

Up your social media game now and be prepared for 2024! We offer quick and easy social media training that equips you with the tools you need to take your social media to the next level! #socialmediatips #socialmediatraining

Our fall ins and outs✌️Let’s look at what we’re loving and what we’re leaving behind as we finish out 2023! #insandouts #fallmarketing #marketingtips #2023marketing

Maximizing your audience engagement can be as simple as scheduling your social media posts for when your audience is most active. Get the most out of your content and increase visibility by posting during the best times of day. #socialmediatips #digitalmarketing #socialmediamarketing

Sometimes social media can feel like burden, but we’re here to tell you it matters! Social media is a great way to connect with customers, find new business, share your story, and gain quick feedback all on one platform. . #socialmediamarketing #socialmediastrategy #socialmediatips #smbsocialmedia #whysocialmedia

We had the best time supporting the local community at the Littleton High School 5K race this past Sunday! It was great seeing people running, jogging, and walking in support. It was great to be a sponsor and help out the event with the creative design! #localsupport #creativedesign #rellasocial

When’s the last time you posted something you LOVED or even at all? It’s time to get consistent! Social media isn't an after thought with Essence Social! We'll curate monthly content calendars & schedule your posts for you, so all you see is the engagement increasing. . #socialmediamarketing #marketingagency #socialmediamanagement #smbmarketing #marketingdigital #marketingsmb #socialmediatips

Social media should show off your brands personality, which is what we love to do! Showcase what your offer, why your different from others & make it fun. Having a social media manager to collab with on creating content is so important for small business owners so you can focus on the day-to-day while keeping a consistent feed online. That’s what we strive for! Ask us about our social media packages and let’s get posting. . #socialmediamarketing #socialmediastrategy #socialmediasmallbusiness #socialmediamanagement #denvermarketing #denvermarketingagency #smbmarketing #denverpartyplanner

Did you know you can now add up to FIVE links to your profile? Adding links to your profile is a great way to make it easy for your followers to connect with you! Instead of having to decide what’s the best link for the day, you can now add them all! Try it out today! . #socialmediamarketing #socialmediatips #instagramtipsandtricks #instagramtipsforbusiness #socialmediaagency #socialmediamanagement #digitalmarketing #digitalagency

Behind every brand is a mood board. Here’s a little sneak peak of what we’re drawing inspiration from🤍 . #digitalmarketing #digitalagency #digitalagencylife #branding #brandmoodboard #brandinspiration

Spring brings us so much inspiration for content🌷💻 We’re focusing on personal content in May! Sharing personal content with your followers is a great way to build a community and a trusting company. •BTS is a great way to share the side of your business people don’t see everyday. •Introduce the Team! People love to know who everyone is and put a face to the name. Share your team and fun facts about them to help build your community. •Where you started vs where you are- owning a business is hard work and showing your growth is something to be proud of! Share your journey with your community. •FAQs because people ask questions! Find yourself answering the same questions all the time? Put them into a video and bonus tip- pin to your profile so people can quickly know more about you! Save this post for later and get ready for May! #digitalmarketing #reeltips #maycontentideas #contentideas #socialmediamanager #socialmediatips #contentforbusiness #contentideasforsmallbusinesses #reelcontent #digitalmarketingagency

Looking to improve your social media strategy? CTAs are a great way to drive engagement and conversation on your post. Try using one of these CTAs the next time you post! . #socialmediatips #CTA #marketingtips #socialmediamarketing #socialmediatips

Don’t know where to start when posting? The algorithm and trends are constantly changing, and can feel overwhelming to know what to do to get your content in front of more people! Save these THREE tips for the next time you go to publish✅ . #socialmediamarketing #socialmediatips #instagramtipsandtricks #marketingagencytips